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Sophie Willink

Senior Copywriter and Content Strategist
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About

From working with the world's most trusted FinTech brand to creating a content strategy for a HealthTech start-up, I have 7+ years of experience helping B2B firms of all sizes turn complex ideas into messaging that resonates. With a background in Psychology, I know how to help you connect with customers and drive conversions through copy.

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My services include:
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📈Conversion/Direct Response Copywriting

Landing Pages, Email Sequences, Sales Enablement, Product Collateral,  Ad Copy, Blogs, Articles, Video Scripts, etc.

 

🦄 Brand Development

Concept Development, Messaging Frameworks, Brand Storytelling, Tone of Voice Guides, Mission Statements, etc.

 

💭 Creative Copywriting

 Taglines, Headlines, etc.

Writing Portfolio

Click on a logo to see snippets of my work.

Vaishali Patel

Experienced Marketing Lead

"Sophie is an extremely talented individual and I am fortunate to have had her on my team. Her passion and enthusiasm for healthcare is inspiring. During her time at Visionable, she has managed to create amazing pieces of content, from blogs, case studies, to launching our new podcast! She is hardworking, dedicated and an absolute team player."​

Tom Shanks

Commercial Leader​

"It has been a pleasure to work with Sophie since she joined Ideagen. She is intelligent, well thought of across the business, and an extremely gifted content writer that provides flair, sophistication, and a touch of finesse in every piece of work."

Debbie Petraru

Human Resources Partner

"Sophie is such a pleasure to work with! Her creativity, positivity and energy are refreshing and engaging. Sophie is organised, responsible and enthusiastic in her work and interactions with others."
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